The Brooks Group lands on Selling Power's 2026 sales training list

By AI, Created 4:35 PM UTC, May 18, 2026, /AGP/ – The Brooks Group was named to Selling Power’s Top Sales Training Companies 2026 list, marking its 17th straight year on the ranking. The recognition highlights the Greensboro-based firm’s sales training, assessments and AI-driven reinforcement tools as B2B teams adapt to a faster-changing buying environment.

Why it matters: - The ranking gives B2B revenue teams a short list of sales training partners at a time when AI is changing how buyers evaluate vendors. - The Brooks Group’s repeat appearance signals staying power in a crowded sales training market. - Selling Power said the list is meant to help CROs, sales VPs and sales enablement leaders identify the right training partner.

What happened: - The Brooks Group said on May 13, 2026, that it was named to Selling Power’s Top Sales Training Companies 2026 list. - The recognition covers the company’s sales training programs, assessments and AI-driven reinforcement tools. - The Brooks Group said the honor marks its 17th consecutive year on the list. - Selling Power released the 2026 ranking for sales leaders looking for training and development providers.

The details: - The Brooks Group is based in Greensboro, North Carolina. - Spencer Wixom, president and CEO of The Brooks Group, said 89% of B2B buyers now use AI throughout the buying process. - Wixom said salespeople need to become trusted advisors who work alongside AI rather than compete with it. - Wixom said the repeat recognition reflects the company’s focus on building resilient, future-ready sales organizations. - The Brooks Group says its training is built on more than 45 years of sales strategies and techniques designed to accelerate revenue growth. - The company points to continued customer success and positive reviews as evidence of the IMPACT Selling® sales process and training delivery. - Selling Power said all companies on the list submitted applications detailing training and retention offerings, innovative solutions and their contributions to the marketplace. - Selling Power publisher and founder Gerhard Gschwandtner said revenue teams are facing market volatility, global trade uncertainty and rapid change driven by AI. - Gschwandtner said partnering with top sales training companies can help teams build the skills, coaching and AI-enabled practices needed to win in 2026 and beyond. - The full ranking is available here.

Between the lines: - The recognition suggests buyers want sales training that combines classic consultative selling with AI-era reinforcement. - The Brooks Group is leaning on its long operating history to stand out as sales organizations rework their playbooks. - Selling Power’s framing shows that training providers are now being judged on how well they help teams adapt to AI, not just on traditional coaching methods.

What’s next: - CROs and sales leaders will likely keep using the 2026 list as a vendor-screening tool as they update training programs. - The Brooks Group will continue to market its assessments, coaching and reinforcement tools as companies look for AI-ready sales development. - Selling Power’s ranking will likely remain a reference point for organizations seeking outside help to improve sales performance.